Microsoft's Ad Strategy a Head Scratcher

[Capper]

Branding experts were scratching their heads today over Microsoft's decision to so quickly abandon a quirky TV ad campaign starring Bill Gates and Jerry Seinfeld, with some wondering if that really was the plan all along — as Microsoft insists. The Seinfeld spots -- all two of them -- have received a good deal of attention. Liked by some and reviled by many, they certainly did what ads are supposed to do: get people talking about you.
But was the idea really to pay Jerry $10 million for two ads and have most of the buzz be about whether the they were effective — rather than whether Windows is effective? Hmmm ...

Many in the blogosphere, including Valleywag’s Owen Thomas, aren't buying the official line:

"The ads only reminded us how out of touch with consumers Microsoft is — and that Bill Gates's company has millions of dollars to waste on hiring a has-been funnyman to keep him company."

And the word at agencies seems to be the same. “The creative wasn’t very good,” Douglas Scott, President of Ogilvy Entertainment tells Wired.com.

Microsoft's Ad Strategy a Head Scratcher

[Jokerswild]

How come more money than brains comes to mind?

[WhiteEagle]

Glad I abandoned XP for Ubuntu!

[LightningEagle7]

Originally Posted by WhiteEagle

Glad I abandoned XP for Ubuntu!

*gasp* Heresy! Though hast lost thy way! Though must be purified and reborn!


http://www.microsoft.com/en/us/default.aspx

REPENT! REPENT!