Microsoft Enlists Jerry Seinfeld in Ad War........

[Capper]

Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.

The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded. But Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.

The new ad effort is expected to use some variation of the slogan "Windows, Not Walls," according to several people familiar with the matter. Those people say the point is to stress breaking down barriers that prevent people and ideas from connecting. The campaign, said to debut Sept. 4, is one of the largest in the company's history.

The attempted image overhaul comes as Microsoft executives privately acknowledge that Windows — the company's most important brand — has grown stale and has been battered by Apple's "Mac vs. PC" ads. Those ads, created by Omnicom Group Inc.'s TBWA/Chiat/Day, feature a nerdy PC guy getting upstaged by a hip Mac counterpart.

FOXNews.com - Microsoft Enlists Jerry Seinfeld in Ad War Against Apple - Science News | Science & Technology | Technology News

Uh, ok.....we'll prove we're not old ans "stodgy" by hiring an 90's TV icon to do our ads.......

Instead, they should just string up the Apple punk and let Bill Gates beat him like a pinata.

[drew and not u]

How about those blue-screens in windows, what is up with that!?
/sienfeld
//internet impersonation fail

[Hitman]

Kind of Ironic since in his show there was always an Apple Mac in his appartment.

SOLD! To the highest bidder.

[azianai]

So yeah the new apple commercial of Herbal Teas and Bath Salts...where can i get some of those for my Ipod headaches?